Since the publication of the first edition in 1966, Eye and Brain has established itself worldwide as an essential introduction to the basic phenomena of visual perception. In this book, Richard L. Gregory offers clear explanations of how we see brightness, movement, color, and objects, and he explores the phenomena of visual illusions to establish principles about how percepti...(展开全部)

本書是一本視覺心理的入門書，作者從各家心理學說來探究知覺的內涵，範圍頗為廣博。舉凡物理光學、眼與腦的解剖和生理、視覺生理、視覺學習、視覺與藝術，本書都做了系統的介紹，與深入的探討。最特別的是，作者對錯覺的深究及其分類，尤其饒富趣味且具創見。凡是對視覺心理學、認知科學、視覺藝術、眼科醫學、光學、建築、人工智慧、特殊教育、甚至眼睛演化等有興趣的人，都可能在這本書中獲得意想不到的收穫與啟發。 本書第一版於1966年出版，1997年第五版問世，迄今它已被翻譯成十三種文字，其受肯定的程度可見一斑。有興趣的讀者必定不會入寶山而空手回的。 本書作者Richard Gregory 生於1923年倫敦，曾先後任教於英國劍橋大學實驗心理學系、愛丁堡大學人工智慧與認知學系、以及布里斯托大學醫學院與心理學系，教授的課程包括知覺、神經心理學、實驗心理學、認知科學、人工智慧、和...(展开全部)

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion....(展开全部)

In my view, this is art history at its best: close to the sources and empirical in the sense of transformative encounters whose implications are at once explained and experienced. Robin Mackay's translation from the French is impressive in its effort to convey both dimensions, all the better to support what is perhaps the key lesson of the book: That the modern event work far e...(展开全部)

Writer and film-maker Laura Mulvey is widely regarded as one of the most challenging and incisive contemporary cultural theorists, credited for incorporating film theory, psychoanalysis and feminism. Part of the pathbeating 1970s generation of British film theorists and independent film-makers, she came to prominence with her classic essay on the pleasures – and displeasures – ...(展开全部)

First published in 1958, John von Neumann's classic work "The Computer and the Brain" explored the analogies between computing machines and the living human brain. Von Neumann showed that the brain operates both digitally and analogically, but also has its own unique statistical language. And more than fifty years after its inception the "von Neumann architecture" - an organiza...(展开全部)

There are myriad questions that emerge when one considers emotions and decision-making: What produces emotions? Why do we have emotions? How do we have emotions? Why do emotional states feel like something? What is the relationship between emotion, reward value, and subjective feelings of pleasure? How is the value of 'good' represented in the brain? Will neuroeconomics replace...(展开全部)

First published in 1958, John von Neumann's classic work "The Computer and the Brain" explored the analogies between computing machines and the living human brain. Von Neumann showed that the brain operates both digitally and analogically, but also has its own unique statistical language. And more than fifty years after its inception the "von Neumann architecture" - an organiza...(展开全部)

There are myriad questions that emerge when one considers emotions and decision-making: What produces emotions? Why do we have emotions? How do we have emotions? Why do emotional states feel like something? What is the relationship between emotion, reward value, and subjective feelings of pleasure? How is the value of 'good' represented in the brain? Will neuroeconomics replace...(展开全部)